Wednesday, January 9, 2008

cookie hedonism

I first came across this as the V tea room years back at the Esplanade and am delighted to find it revamped under the new name of "The Cookie Museum". This place has the makings of a must stop shop in singapore with all its opulent Victorian interiors and plush sofas, alongside its true blue creations like the "hae bee hiam / laksa / dried scallop / nasi lemak" flavours. This is what i call true fusion cuisine!

The fact that its conceived and made right in singapore makes me feel proud to present it as a souvenir to my foreign guests before they leave these sunny shores. Also a perfect gift to bring along if visiting friends abroad too! Finally, a presentable "made in singapore" product worth carting along the flight even if you have to deal with the hassle of hand carrying these fragile delicacies.

However, one lamentable fact is that the flower infused cookies are fashioned in a "dome shaped" which makes it hardly palatable as the mini bite sized samples. I was told the shape was necessary to seal in the floral flavours but maybe it can be improved in terms of making it more bite-size friendly before the flavour explodes in your face and undoes itself with its current portion size.

A cookie tasting session is like tasting wine with al the wonderful flavours bursting through your mouth with each & every taste. I would dare say some of the spicier savoury cookies would go very well with some chilled white wine. The cookies taste somewhat better when shaped into rough flat pieces. My personal favourite is the limited edition "le royale" which is currently sold out. I had the chance to get my hands on one tin before xmas and it was just addictive with the cinnamon beckoning with every bite and the butterscotch honeycomb bits lingering on yr tastebuds crying out for more ( for the record i finished the tin in 2 days flat all by myself ) . Look out for special editions every now & then like on Mother's Day, CNY, X'mas,etc.....

The service is generally excellent except for some staff who treat you like "dirt" which is such a turnoff whenever stop by the shop with colleagues & fellow foodie friends. despite several visits, some staff still give me the same snooty attitude as it they were selling PRADA or GUCCI (totally uncalled for if they don't fear the power of bad press via word of mouth). several friends have been offended by this standoffish attitude that they vowed never to step in ever again. luckily some are decent enough to give you the time of their day & serve you with sincerity and in all earnesty. though i will never doubt the quality of the cookies and food,the service attitude of some have to be kept in check. never be afraid to ask for another salesperson to serve you lest you choke midway due to pure disgust. part timers there generally fare better than the old timers. i wont mention names. you shall find out for your good selves.

All in all, i think the cookie museum is a great international franchise opportunity for Singapore to spread a little bit of its local tastes abroad. For one i would like to see a small counter in the DFS dept or a cafe at the transit terminals @ our lovely airport should entice enough weary lady travelers looking for that perfect food gift to share with friends and family alike. A welcome break from all that commercial chocolates flooding the duty free shelves.

Check out their website but its currently under construction when i last checked in Jan 2008.
www.thecookiemuseum.com

Too many ideas for this shop flowing through my head now. A penny for my thoughts. Haha you would have to meet me in person then. Hahaha

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